The Peanutbuttershop and US-Lifestyle, a leading wholesaler and importer of international sweets, snacks, and soft drinks, that required a complete overhaul of its eCommerce platforms for two of its key brands, Peanutbuttershop.de and USLifestyle.de. The objective was to migrate both webshops from Shopware 5 to Shopware 6 and establish a dedicated B2B webshop for Peanutbuttershop.de. As a business dealing with perishable goods, it was critical to integrate effective systems for inventory management, including traceable “best before date” tracking, and seamlessly connect all sales channels with the Xentral Business Software.
AIO Media Lab was tasked with providing comprehensive consulting, administrative, design, and planning services to ensure the project’s success from start to finish
The Challenge
The client “Die glorreichen 6 GmbH” required a future-proof solution that not only updated their existing eCommerce platforms but also optimized their business operations. This involved:
- Migrating Peanutbuttershop.de and USLifestyle.de from Shopware 5 to Shopware 6.
- Creating a dedicated B2B webshop for Peanutbuttershop.de, with access restricted to business customers.
- Seamlessly integrating all three sales channels with Xentral Business Software, ensuring smooth operations from order management to warehousing, fulfillment, and invoicing.
- Implementing a robust system for managing perishable inventory, with “best before date” management as a key feature.
- Designing modern, user-friendly websites that cater to both retail and wholesale customers.
The goal was to ensure that the revamped webshops and B2B portal would enhance the client’s ability to meet customer demands, while also providing better tools for operational efficiency and growth.
The Solution
AIO Media Lab was brought in as a full-service partner, guiding “Die glorreichen 6 GmbH” through every step of the migration and B2B setup, while working with a partnered agency with all backend and web-development.
Here’s how we made the project a success:
Comprehensive Consultation & Planning: We began by thoroughly analyzing the client’s existing infrastructure and business needs. This enabled us to craft a tailor-made plan for the migration to Shopware 6 and the integration of Xentral Business Software.
Migration of Peanutbuttershop.de and USLifestyle.de: We ensured a seamless transition from Shopware 5 to Shopware 6, migrating all product data, customer accounts, and order histories without disrupting daily business operations. We worked closely with a partnered Shopware development agency and the client’s team to provide all needed details till the project can go online.
Development of the B2B Webshop: For the Peanutbuttershop.de B2B platform, a professional and secure portal exclusively for business customers was needed. This allowed wholesale buyers to access special pricing, bulk order options, and a streamlined ordering process. All this done with a working B2B Shop-Modell supported by compatible Shopware 6 Plugins.
Xentral Integration: A crucial aspect of this project was the integration of Xentral Business Software. We connected all three sales channels (Peanutbuttershop.de, Peanutbuttershop.de/B2B, and USLifestyle.de) to Xentral, streamlining the client’s entire workflow. From CMS to order management, warehousing, order fulfillment, and invoicing, every system was linked seamlessly, improving efficiency across the board.
Best Before Date Management: As food and drink products have specific shelf lives, we implemented advanced inventory management features, including traceable “best before date” tracking, ensuring that the company could easily monitor and manage product expiration dates.
Design and User Experience: AIO Media Lab also revamped the visual and functional design of the websites. The result was a sleek, modern interface optimized for both retail and wholesale buyers, making it easy for users to browse, shop, and manage accounts across all devices.
The project was a resounding success, with all goals fully achieved. The migration to Shopware 6 was completed smoothly, with no disruptions to the client’s day-to-day business operations. The new B2B webshop for Peanutbuttershop.de now provides business customers with a tailored experience, and all sales channels are integrated into the Xentral Business Software, providing a unified system for managing everything from content to orders and inventory.
With a modern design, efficient workflows, and the critical inclusion of best before date management, Peanutbuttershop and US-Lifestyle now has the tools it needs to thrive in the competitive food and beverage industry.
AIO Media Lab is proud to have played an integral role in this transformation, delivering a complete solution from start to finish. The client is now well-positioned for future growth, with cutting-edge technology supporting their operations as leading wholesaler for international fmcg goods.
Contact AIO Media Lab today for tailored solutions that meet your business needs in the FMCG business!
